Hyper localization - creating Content based on specific data, all the way down to the region, city, Mandal and village level looking at how audiences are searching and reading or watching Content.
Local accent
We were posting unique Content on each application page divided by various geographical segments. We will be at different levels from State, District, Mandal and village. We will also include every regional language dialect to have the voice heard at the bottommost denominator.
Personalize audience experience by collecting data and using it to give the audience a feeling that we are addressing and attending to their interests.
The Content will also be fine-tuned on individual preferences to be customized based on need, reading habits, location, age and other demographics.
Unlimited, clutter-free Content is served to keep users interested and using the App for the maximum amount of time.
Digital
Digital news & video content are categorised as follows :
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